The original Bird-X ad is still on Amazon, listed as "unavailable", but does not come up in a search. Buyer reviews are mixed, with roughly equal ratings across 5 stars, with the final average of 3 stars. Most 1-2 star reviews say that the halo just didn't work, or stopped working after a week or so, and/or it was cumbersome and difficult to assemble. As expected, 4-5 star reviews say that the product is excellent, and that most or all House Sparrows (HOSP) have been eliminated from their feeder(s).
Two big problems for Bird-X was the complicated assembly and using "sparrow-free" in their marketing strategy. It produced the highest of expectations, thus setting up many customers (and themselves) for disappointment. For a product like the magic halo, where birds are hardly predictable and are known to vary their habits region to region, such an absolutist approach just wasn't going to work.
|Magic Halo "Deluxe" with 6 hanging wires|
In order for us to continue learning about HOSP and halo effectiveness, we need buyer feedback. If you are a MagicHalo.org customer and have not yet taken our 2019 survey, please do so HERE (2 multi-choice Qs and nothing else). Only with your feedback can we accurately describe and market halos to bird feeding enthusiasts. We also remind everyone that we offer enhancements for both our Classic and Deluxe model halos that can help you adjust and/or improve its performance. These include adding additional hanging wires, or lengthening your existing wires.
Note: All new halo buyers are now offered the option of 36" (over 32") length hanging wires to ensure the weights fall below the plain of the feeding ports found near the bottom of jumbo-sized tube feeders. To that end, we sincerely ask for your feedback if you are the user of a Brome, Droll Yankees or other jumbo-size tube feeder with the standard 32". You can take the survey and leave it in the comments field, or email us at: email@example.com. Thank you so much.